Rihanna created a Savage x Fenty collection especially for the Super Bowl

Robyn Rihanna Fenty has had a significant impact on American culture over the past decade through her success in the music industry, the worlds of beauty and fashion, and her humanitarian work.

One of the generation’s most influential singers, actresses, businesswomen and designers is the world’s richest female musician, who returned to her music career in 2022 after a hiatus of several years.

According to official information, we will see Rihanna on the Super Bowl stage.

The Barbadian beauty’s lingerie and underwear brand has unveiled a new ‘Game Day’ collection, which will go on sale shortly before the superstar‘s performance.





Let’s remind you that Rihanna, a Barbadian singer, established the lingerie line Savage X Fenty, which focuses on inclusion and self-assurance and is made for women of all sexes, sizes, and origins. The brand also includes bras, underwear, loungewear, and sleepwear. The company offers an Xtra VIP membership program, which is an optional one that provides discounts and early access to new product releases.

A partnership between TechStyle Fashion Group and Rihanna has resulted in Savage X Fenty. The whole pre-launch promotion took place on Rihanna’s Instagram account because the brand first existed solely online. On May 11, 2018, the website and a pop-up store in Brooklyn, New York, which was open the first two days the company opened, both went live. The initial collection was completely sold out a month after it was introduced.