What would happen if all of the Taylor Swift fans in the country gathered to purchase tickets for her upcoming tour at once? According to Variety, there was supposedly chaos as a result of the demand for tickets to her Eras Tour crashing the Ticketmaster website. The presale was meant to start on November 15, but because of the overwhelming demand, there had to be changes made to the time that fans could purchase tickets.
Around 9:30 a.m. EST, the initial issues were detected, but as Ticketmaster struggled to handle the rush, the delay persisted all day. At 1:05 p.m. EST, the service informed customers on Twitter that they were still working on it in a follow-up post to their earlier message. The tweet also stated that people who were in line for Taylor Swift tickets will keep their place and that others who already had tickets were ready for the concert.
— Ticketmaster (@Ticketmaster) November 15, 2022
A Capital One special offer on the pre-sale tickets was also postponed due to the overwhelming demand for Taylor Swift’s tour; it will now take place tomorrow, November 16, at 2 p.m. local venue time. The event’s coupons and discounts will still be valid, but the volume was so high that it was impossible to manage it in conjunction with the sale. Fans are advised to line up in accordance with the venue’s time zone if they intend to attend.
For locations on the West Coast, there was yet another delay that had an impact on how Taylor Swift tickets were distributed. In order for Ticketmaster to beat the lines ahead of them, fans in Los Angeles, Santa Clara, Seattle, and Las Vegas had to wait until 6 p.m. EST/3 p.m. PST to get their tickets. Although Taylor Swift’s tour will stop at 52 locations, the West Coast sales have been delayed, saving the service from having to handle the thousands-long lines for the other venues while still representing millions of tickets.
Taylor Swift’s Era Tour is her first concert tour since Reputation and comes four years after the cancellation of her previous tour, Lovers Fest, due to the pandemic. Fans tend to be more eager to see her perform live as a result of the lengthy gap between her appearances, especially in light of the success of her most recent album, “Midnights,” with both fans and reviewers. The musician holds the distinction of being the first to occupy all 10 Billboard top rankings at the same time in a single week thanks to the tracks from their album “Midnights.”
Taylor Swift fans may still get tickets through Ticketmaster by following the procedures they established to deal with the astronomical demand for the event. The cost of tickets ranges from $49 to $449, while VIP packages cost from $199 and $899. Despite the fact that tickets for the event have been in high demand, you still have time to pre-order before they go on sale to the general public on November 18 at 10 a.m. EST. There are still many tickets available, despite the lengthy pre-sale lines.
