Social media “influencers” have been a so-called “cultural force” for so long that it is difficult to imagine the 21st century without them.
The word influencer did not exist in the early years, Twitter was consumed by very few people, and Instagram was only launched in October 2010.
Hollywood stars, athletes and show business people have taken advantage of the rapidly evolving world of social media and personal branding to create a real empire that today generates millions of dollars while controlling their own image.
In 2021, Cristiano Ronaldo became the first person to reach 300 million subscribers on Instagram, his number of subscribers this time is 389 million.
