Beyoncé flexes for new Icy Park & Adidas promotion

Image Credit: Icy Park x Adidas

A co-sign from Beyoncé means a co-sign from one of the most influential and accomplished musicians in history of music. Queen B has earned all sorts of imaginable accolades in her spectacular career and now she has taken a step back from the music industry to tap back into her designing hands with new Adidas and Ivy Park collaboration. The promotional advertisement features one of the songs of Harlem artist, Melii.

The song is called “Icy” and the promotional video also features comes from Hailey Bieber, Gucci Mane, Kaash Paige, Shi Gray, Akesha Murray, Kyla Coleman, and Beyoncé herself rocking the new collections.


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Melii could not believe Queen B gave her the moment to shine, as she writes on Instagram caption: “I am speechless. Yo! Its Beyoncé, are you dumb?! Like you calm down I’m going to turn it the f**k up. This is so motivational. She really let my record play! My first single ever! ICEY!”


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