Grammy-award winning singer Dua Lipa expands her role with YSL Beauty, transitioning from Global Ambassador for their Libre fragrance to the brand’s new Global Makeup Ambassador. This exciting partnership signifies Lipa’s growing influence in the fashion and beauty world, further solidifying her status as a cultural icon.
Lipa‘s vibrant personality and commitment to self-expression perfectly align with YSL Beauty’s core values of individuality and bold creativity. The brand describes her as “a leader in culture and an icon for future generations,” highlighting her ability to connect with a diverse audience and inspire others to embrace their unique beauty.
This strategic partnership coincides with the launch of YSL Beauty‘s Loveshine, a new hero makeup franchise focused on luminous lips. Lipa serves as the face of the campaign, showcasing the Loveshine Wet Shine Lipstick in a stunning campaign shot in Morocco.
“For me, fragrances and make-up are another form of self-expression,” says Lipa. “A way to explore my playfulness, my creativity and my individuality.”
The Loveshine campaign will debut across various media platforms, including out-of-home advertising, connected TV, and social media. The Loveshine Wet Shine Lipstick launches online in the US on March 15th, followed by in-store availability later in the month. Additional nude shades within the Loveshine collection will be revealed in April.
This strategic alliance between Dua Lipa and YSL Beauty promises to generate significant buzz, particularly amongst Lipa’s devoted fanbase and beauty enthusiasts worldwide. As Lipa continues to captivate audiences with her music and evolving style, her influence in the beauty realm is set to shine even brighter.
