Kendall Jenner has been named the face of the Messika campaign, with the brand hailing the model as a “Alpha Woman.”

Kendall Jenner has been named the face of the Messika campaign, with the brand hailing the model as a “Alpha Woman.”

The 26-year-old supermodel has been selected the face of a new Messika campaign, which was established by Valérie Messika.

A luminous Jenner emerges from an infinity pool in pictures for the campaign, which debuted on Jan. 18, clothed in a sleek black wetsuit and draped with timeless jewels from the label, including the firm’s Lucky Move Color Baby Nacre Ring. In another photo, the Keeping Up with the Kardashians actress can be seen running in a gleaming blue bomber jacket, her wrists encrusted with Messika’s Move Noa Pavé Bangles.

Jenner’s “elegant physique” is expected to be combined with the “natural limitless of the environment” in the commercial. Jenner was photographed against “the grandeur of the sea joining the sky” by photographer Chris Colls, with each shot serving as a “manifesto of freedom.”

Jenner’s outfit was also planned, according to campaign notes.

“Her costumes, which alternate between athleisure and performance, exude the spirit of a woman at ease in her own skin, in her own time and place, whose body and mind are in perfect accord. She is today’s alpha woman, in charge of her own destiny “According to the campaign’s press release.

Messika Paris - Kendall Jenner - Lucky Move 1 by Chris Colls

The photographs also aim to emphasize the simplicity of Messika jewelry, which is designed to assure “fluidity” and “freedom.”

Messika said of her choice to make Jenner the face of her marketing campaign: “Women inspire me because of their uniqueness. Kendall, in my opinion, is the epitome of the alpha woman: secretive, liberated, and in charge of her own fate. She is also a formidable and powerful woman. She encapsulates the next generation.”

Messika Paris - Kendall Jenner - Lucky Move 1 by Chris Colls

Jenner, for her part, appreciated the label and the chance.

“Messika has picked me for its new campaign, and I am ecstatic. Its jewelry has always reminded me of one of my favorite places in the world, Paris “Jenner stated the following. “I was able to view so many gorgeous items throughout the shoot, which gave me a better appreciation for the house’s artistry that goes into even the tiniest earring.”

Jenner has had a whirlwind few months.

Aside from modeling in advertisements and parading down the catwalk, the supermodel was just named the creative director of FWRD.

Messika Paris - Kendall Jenner - Lucky Move 1 by Chris Colls

“I grew up with a passion for fashion and have had the incredible fortune of working with some of the most talented individuals in the industry. I’m pleased to assist curate the site’s offering with new designers and companies as the Creative Director of FWRD “Jenner stated in a statement.

Jenner will collaborate with the FWRD team to choose brands available on the site, make personalized monthly edits (her first is live right now! ), and propose marketing, activation, and partnership ideas.

In May of last year, the reality personality debuted her own tequila brand, 818.